A Strategic, Local South Florida Realtor

As an avid South Florida enthusiast, I love being outside both on land and sea, and enjoy pickleball, the beach, boating, and exercise in particularly pilates.  Additionally, I love restaurants and have so many recommendations for my favorites all over South Florida.

However, if you really want to talk about my most favorite pastime, ask me about my love and passion for traveling.  Meeting new people, seeing new places, and just the joy and excitement of waking up somewhere new with the world to explore is my most favorite love.

That being said, I am always excited to return to South Florida and travel reinforces all the reasons, South Florida is home.

Ashley Israel award
Ashley Israel Realtor - Coldwell Banker
JD,MBA
3100 E Commercial Blvd, Fort Lauderdale, FL 33308
(561)735-9370  |  License #: 3517941 FL   |  ashley.israel@cbrealty.com

South Florida Real Estate Expert

Now calling South Florida home for many years after growing up in Los Angeles and going to school in Colorado, I bring passion and excitement for our community in my approach to finding a home for you.  

I felt at home in South Florida the moment I arrived and instantly fell in love with our beautiful, tropical environment.  You probably fell in love with the amazing year round living pretty quickly too, and if you're like the majority of us who came from somewhere else, I would be so honored and excited to find you your dream property so you too can call South Florida, "Home". 

Prior to real estate, I spent the first part of my career utilizing my dual JD and MBA degrees as a corporate attorney. Experience with negotiating contracts, analyzing deals, and working tirelessly to ensure my clients received the best service and real estate advice possible.

I bring that same passion and enthusiasm to my real estate career and my clients are confident knowing that my legal and business background will provide them an edge in both savvy negotiating and knowing how to negotiate the complex South Florida real estate legal landscape.

Selling Your South Florida Home

I have the expertise and local market knowledge to sell your South Florida home quickly and for the best price. I cover Fort Lauderdale, Pompano Beach, Boca Raton, Delray Beach, Highland Beach, Palm Beach, Lauderdale by The Sea, Miami Beach and surrounding areas.

Attracting South Florida Real Estate Buyers

The Coldwell Banker® brand offers powerful and comprehensive marketing tools for attracting buyers and getting houses sold. In addition to our industry-leading online strategy, I use a proven combination of traditional and cutting-edge methods to showcase your property.

Market Your Home With the
#1 Most Visited
Real Estate Brand Online*

*Reflects Total Website Visits For 2021. Source: ComScore 2021 Media Trends

Learn About Selling Your South Florida House

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When to Sell

Timing is everything when it comes to selling. Luckily, I have the market insights and expertise needed to sell quickly and for the highest price. I will keep you informed about the transaction process and the current state of the housing market. With me as your partner, you'll always know when it's the right time to make your move.

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Preparing to Sell

Now that you've made the decision to sell your house, I will help you put your best foot forward in the preparation process — from walking you through the appraisal and providing staging tips, to advising you on possible renovations or necessary repairs. With my assistance, you'll be armed with the crucial information you need to attract buyers and get the best price possible.

Attracting Buyers

I will market your home to the right buyers with my comprehensive marketing strategy, including exposure on the most popular real estate websites and hosting open houses and individual tours for qualified buyers.

Closing

Congratulations! You've received an offer on your house. But now what? Before completing your transaction, there will be a few last-minute tasks to deal with — are you prepared to tie up any loose ends? Not to worry with me on your team. I will be there to make sure you're ready for everything that comes next, including offering guidance on whether you should accept that offer or not.

Your Realtor Guide — From Start to SOLD

Owning a home is one of the biggest financial commitments of your life, so when it comes time to sell your property, it's important to have a trusted advisor. I will help you determine a pricing strategy and expertly market your home to attract the right buyers.

You can depend on me to guide you through the selling process with confidence.

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RealVitalize® Program

When you list your home with me, I can help you make the needed improvements and repairs to prep your home for sale at no cost to you until closing, using the RealVitalize program. There are no hidden fees, interest charges or markups. Most homes using the program sell at or above list price*.

Services Available:

  • Staging
  • Appliance Purchasing & Installation
  • Cleaning
  • Kitchen & Bathroom Upgrades
  • Handyman Services
  • Curb Appeal Enhancements
  • Electrical Upgrades
  • Carpentry
  • Drywall & Insulation
  • Landscaping
  • Painting
  • Plumbing
  • Moving & Storage
  • Junk Hauling
  • Much more

*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.